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Accelerating Product Adoption & Roll-Out With Immersive VR: The Philips Vision

“Our aspiration is to create medical flight simulation, and we feel pretty bullish about the capability of being able to do that with FundamentalVR.” Paul Khait
Published May 2, 2024

Author: Paul Khait, Head of Global Market Enablement, Philips

“Our aspiration is to create medical flight simulation, and we feel pretty bullish about the capability of being able to do that with FundamentalVR.”  – Paul Khait, Head of Global Market Enablement, Philips

We aim to accelerate product adoption and roll-out using cutting-edge immersive VR Interventional and surgical training solutions, relying on data-driven AI and ML insights collated on the FundamentalVR platform to guide our implementation strategy. How we approach interventional and surgical training needs to evolve with the technological advancements available today, and working with FundamentalVR has allowed Philips to capitalize on this emerging technology. 

By democratizing education, the learning curve is shortened, leading to quicker product adoption. Philips is focused on creating clinical and technical proficiency, bringing medical training up to par with flight simulation training by understanding the potential VR offers to upskill interventional physicians and surgeons.

“When we are in a cath lab speaking to a physician, the physician doesn’t care what business unit you’re in. They have a patient on the table, the patient has heart disease, they have to do the procedure, and what they are expecting from us at Philips is support with their clinical workflow… they want us to figure out how to support it, how to train for it, how to service it… So for us, from an educational standpoint, we look at it the same way… We want to create that end-to-end clinical workflow experience.”

Paul Khait, Head of Global Market Enablement, Philips
Paul Khait Headshot 1

VR is now becoming a part of interventional and surgical education curricula, and Philips has recognized the need for robust change in business practices to keep pace with the changing technology landscape. FundamentalVR and Philips are bridging the gap between industry standards and the future of immersive VR, revolutionizing interventional and surgical proficiency and advancing patient care around the globe.

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