BOSTON, MA – August 24, 2023 — PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, recently named FundamentalVR as a Trailblazer Company of the Year finalist for their Supplier/Vendor category.

FundamentalVR is a healthcare technology company with a mission to improve patient care by accelerating product and procedure rollout through their industry-leading virtual reality (VR) training platform Fundamental Surgery. Fundamental Surgery offers immersive HapticVR™ OR and clinical environments for HCPs and internal teams to physically interact with a virtual patient and digital twins of key equipment, medical devices, and surgical robotic systems. Partnering with medical device, pharmaceutical companies, and healthcare systems, FundamentalVR is helping to enhance skills acquisition and training globally.

“I am incredibly proud of our team and honored to be nominated as Company of the Year. With relentless focus on innovation, we will continue to empower our partners, enabling them to excel alongside us. Together, we strive to revolutionize surgical training and vital product and procedure adoption, ultimately elevating patient care and transforming the healthcare industry.”

Richard Vincent, CEO and Co-Founder of FundamentalVR

Since 2009, the PM360 Trailblazer Awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts.

The Company of the Year judging criteria included: Innovation (pursuit of excellence and innovation across the board in advertising, sales, product development, public relations, and communication); Talent Development (a record of attracting, developing, and keeping talent); and Social Responsibility (supporting patient access, civic and global involvement, and environmental consciousness). Companies of the Year are selected in five categories: Pharma/Biotech, Medical Device/Diagnostics, Specialty Pharma/Biotech, Advertising Agency, and Vendor/Supplier.

“In addition to working on some of our industry’s biggest brands, launching some of the most innovative offerings, and providing some of the most exiting forms of engagement this past year, each of our Company of the Year finalists are thriving in the facets that extend beyond the life sciences and marketing. These organizations are striving to achieve more diverse, productive, and fulfilled workforces, which result in company cultures worth emulating. Plus, their efforts to donate both funds and time to causes around their communities and for the betterment of our environment is exactly what we need to create a better world for us all.”

Anna Stashower, CEO and Publisher of PM360

Finalists are acknowledged and winners will be announced during a gala celebration at Gotham Hall in New York City on Tuesday, October 3 from 6 pm to 12 am. Tickets for the Trailblazer Awards Gala can be purchased by visiting https://cvent.me/okbY98. Profiles of all of the winners will be included in PM360’s November issue.

For more information about the awards or tickets, contact Kayla Walsh at 646-300-8114 or kayla.walsh@pm360online.com.

About FundamentalVR

Global leader in immersive surgical training, FundamentalVR was founded with the mission to accelerate human capability in surgery and medicine by using virtual technologies. Created to transform traditional surgical training methods through VR, precision simulation, and a patented kinesthetic haptic system with data, artificial intelligence, and multimodal learning, FundamentalVR is advancing pre-human competence to improve patient outcomes. Its Fundamental Surgery platform allows for full rehearsal of medical and surgical procedures, and its patented HapticVR^TM technology mimics the physical touch of surgical actions and accurately simulates the sensations of bone textures, muscle, and soft tissue. The platform’s unlimited multi-user capabilities and mixed modalities all work individually or together for each business case, accelerating the time in which products and procedures can be brought to market and improve patient outcomes. These industry-leading features have resulted in FundamentalVR’s platform being the only immersive training solution accredited by leading global education institutions such as the AAOS and the Royal College of Surgeons of England. For more information, please visit FundamentalVR.com

About PM360

PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment.

The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including: Planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read.

By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game.