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Virtual Reality & Its Impact on Medtech Sales, Training, and Product Development

Virtual Reality & Its Impact on Medtech Sales, Training, and Product Development

Sitting down at this year’s Surgical Disruptive Technology Summit, Joe Mullings, CEO and Founder of The Mullings Group, and Richard Vincent, CEO and Co-Founder of FundamentalVR, delve into how immersive VR solutions can effectively mitigate friction in the market entry process – allowing teams to seamlessly acclimate to new devices and systems which ultimately accelerate skills acquisition, adoption, and commercial success.

“There are some [MedTech] leaders that are going to be ahead of the curve and understand that putting a simulation system, a VR system, or even a hard, analogue simulator, is going to get you through clinical trials quicker, is going to drive adoption, going to help your sales go-to-market team, and it’s well worth the investment.”

Joe Mullings, CEO and Founder of The Mullings Group

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The Promise of Immersive VR For Healthcare Training

The Promise of Immersive VR For Healthcare Training

May 2024

In an interview with long-standing VR and healthcare visionary Walter Greenleaf (PhD), our VP of Marketing Maayan Wenderow asks how immersive VR solutions can and are helping to strengthen healthcare systems and enabling the major shift towards digital surgery.

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